Selling a property requires knowledge, experience and techniques that only real estate companies can master. As much as the owner trusts in his management skills, these cannot be compared with the practice and ductility in negotiation and management that a real estate company acquires throughout its trajectory. What a real estate agency can do to sell your property and you cannot - Promotion of the property: it is in charge of making the property known to the target market. It has the necessary sales and persuasion techniques to make the buyer realize that this is exactly the home they have been looking for all this time. - Advice on preparing the property for sale: in order for a property to be sold in such a way that it appeals to the target client, it needs to go through a preparation process. This is not linked to the seller's personal preferences, but to achieve the neutrality that the buyer's perception needs to receive in order to evaluate the property objectively. - Advertising distribution: to have a satisfactory reach, a property needs to be advertised in different social networks and in a diversity of portals. Real estate social media accounts are where potential buyers go to look for available offers. If this management is carried out by the owner, it is very unlikely to get the level of response that is needed for the property to be sold in the expected time. - Internet ad placement and management: this is responsible for creating, placing and managing ads on real estate portals. The great majority of property searchers for purchase resort to these portals and only real estate agencies are authorized to register ads in them. This is a major restriction for property owners. - Recommendation of the property to its portfolio of clients: the real estate agency has a portfolio of active clients who are looking for a property to buy at this very moment. While the owner needs to go looking for his potential client, the real estate agency only has to offer the new property to the clients who are already looking for one. In other words, it only has to find the right client among the group it already has. - Optimization of negotiations: the owner does not master the negotiation techniques necessary to achieve the right price. Some owners will not budge a single euro, while others are able to sell at a very low price in order to get their hands on the money quickly. - Advice on the sale price: for a property to be sold within the expected time, it is necessary that its price is in line with the market. A real estate agency advises on this so that the price is not too high and does not result in a loss for the seller. At Esphouses we already have the client waiting for your property. As soon as you entrust it to us, we will put in place all the necessary mechanisms so that the sale takes place in the shortest possible time and at the best market price.